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Prof. Dr. Bernd Skiera
Since 1999 Faculty of Business and Economics, Chair of Electronic Commerce
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We provide scientific and technical innovations for Search Engine Marketing.
- Successful implementation of automated bid management in cooperation with SoQuero
- Bidding rules for profitable Search Engine Marketing
- Examination of performance-based compensation polices in Search Engine Marketing
- Day-to-day business solutions for advertising companies and Search Engine Marketing agencies
- Development of optimal bidding strategies in Search Engine Marketing
- Development of incentive compatible compensation polices in Search Engine Marketing
- Development of optimization algorithms in Search Engine Marketing
- Development of sophisticated reports for Search Engine Marketing
We are looking forward to your questions