Expert


Prof. Dr. Bernd Skiera



Since 1999 Faculty of Business and Economics, Chair of Electronic Commerce


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Mission


We provide scientific and technical innovations for Search Engine Marketing.

 

 

Practical experience

  • Successful implementation of automated bid management in cooperation with SoQuero
  • Bidding rules for profitable Search Engine Marketing
  • Examination of performance-based compensation polices in Search Engine Marketing
  • Day-to-day business solutions for advertising companies and Search Engine Marketing agencies

 

Approaches

  • Development of optimal bidding strategies  in Search Engine Marketing
  • Development of incentive compatible compensation polices in Search Engine Marketing
  • Development of optimization algorithms in Search Engine Marketing
  • Development of sophisticated reports for Search Engine Marketing

 




We are looking forward to your questions